What is Mobile App Strategy?

A mobile application strategy defines the roadmap of your application business by defining the overall portfolio, category, selection of development tools, protocols and mobile application policies that lead to a business of successful mobile applications.

A clear mobile app strategy is essential for your mobile app business to be financially successful. However, with more than 11 apps built and deployed to date, we often see poorly thought out strategies. So despite good app ideas, many startups fail.

At DhairyaTech, we want you to be confident in your mobile application strategy. And if you're not, don't worry, our team of business leaders and analysts will help you do that. If you don't have a technical background, there may be some gaps in your overall strategy that are invisible to you. Our job is to find them and fill them in for you.

We see a mobile app strategy that consists of four main elements

1. App Portfolio

The app portfolio defines many things. These may include, but are not limited to:

Category of the application

Size of Userbase

Implementation of BYOD

Activation of compatibility with multiple devices

Interaction of the application with an IOT device

Activation of biometric identification to access documents, etc.

In other words, the application portfolio is fundamentally about the nature of the application, the possibilities and the target group. Once you have a clear idea of what your application needs to do, it's time to specify the development tools and standards.

2. App Development Tools

Your application often consists of a number of parts. Some of these may require the use of native tools, while others may require a hybrid environment. Some of the critical points to consider here:

Single or multiple application development teams

Development split between internal company and outsourcing company (if applicable)

Choice between native, hybrid and cross-platform development

For a small-scale stand-alone application, the decision is often simple because it usually involves one team.

3. Support Infrastructure and Services

Before we host your app, we always have a preliminary user count to get started. This determines the supporting infrastructure that we will use. It is important to do this properly because it is related to both the choice of the application development environment and the budget.

Determine the IaaS configuration to set a clear budget and don't go too far

Determine the DevOps and continuous integration environment

Standardize platforms through DevOps

Use the best possible server technologies for optimal performance

For small scale applications we often use SQL or MySQL servers on AWS and then scale to Amazon Aurora as needed.

4. System Monitoring and Governance

After the standards for development and implementation have been established, it is important to monitor and establish the operation of the application. When it comes to the technologies used, governance standards help prevent unwanted deviations in the development process. This includes

Define policies for mobile app development tools

Create policies for system scaling and migration

Define settings and standardization for troubleshooting and focus on resource reuse

Ensure mobile application strategy remains the same across the company

Ensure mobile application strategy innovation enables, implementation speed and cost optimization

We have over 3 years of experience building apps for various businesses and industries. Because we've been working in this area for so long, we saw an immediate demand for post-deployment services after the app was released. And time and time again we have provided them.

We have supported our customers in all these phases. That's why you can rely on our team to outline the application strategy for your business model. Whatever user base you're planning for your app, we'll provide you with a workable mobile app strategy for success.